Ways to Define Your Target Audience
The Lessons I Learned
When I did my first blog, I made the biggest of trying to appeal to everyone. I even linked my website with different affiliate links across multiple pages. I thought I was targeting a specific audience but I realized nobody understood who I was trying to connect. Having learned that lesson, I would like to share what I learned. Here are ways to define your target audience. You need to ask yourself some questions and answer them with specific answers.
Questions For You
What is your product or service? What does it solve?
Your product or service should provide value to your customer. It should solve a pain or a problem that they are trying to solve at the moment.
If you believe your audience is not sure about the pain or problem they are facing but is showing interest in your product, then you might want to present to your audience the problems your products can solve.
Briefly describe your product and how it can transform your audience.
How do you characterize your audience? Who needs the product you are providing?
Describe your audience background and demographic:
- Gender, age, and status
- Educational Background
- Income and Education
- Hobbies and Lifestyle
- Own a house or rent
- Social media they frequently use
- What their daily routine looks like?
- What are their goals and aspirations?
Narrow down your audience into that one specific person needing the solution or product you are offering. Go into extreme detail so you will be able to pinpoint exactly who to market your product to. An example would be a real estate agent looking to market their services by blogging or stay-at-home Moms looking to create a passive income.
Where can you find your target audience? Which social network they frequently use? Will you be able to connect with them?
Once you find your audience, you will need to have a presence in the area they frequent (Instagram, Twitter, Facebook, etc) so you will be able to connect and nurture them so they will be able to follow you. They are the ones that will follow and pay you.
Build a relationship and engage with your followers.
Once you have defined your target audience, create a plan on how to build a relationship with them. How will you serve your target audience? Will your message resonate with what they need and how they want to be transformed if they take your offering.
Analyze the strengths and skills that you can use to position yourself to your audience. Focus on that one profile you have described of your target audience and the one thing they are looking for to resolve. For starters, you can take the following steps:
- Create your own blog. Click here to read my blog on How To Create Your Own Blog with Zero Experience.
- Create your own social media accounts across the web – such as Twitter, Instagram, Facebook, etc.
- Use Pinterest, Google, and YouTube to expand your connection.
Once you have established the connection with your followers, you can start monetizing your idea, product, or service. Here are a few examples of what format you can offer your product:
- Create an e-book
- Create a course.
- Sell a physical product
- Offer consulting services
- Use affiliate links to earn
- Offer services
Finally, create your own blog and consistently provide good content to your audience who now has turned to be your followers. Be consistent with your message across social media and continue to connect with them. If you are able to help them, you will earn their trust and you will continue to earn income from the products you sell to your audience.